Privacy Policy

DuraMax Building Products, a division of US Polymers, Inc. ("DuraMax," "we," "us," or "our"), respects your privacy. This Policy applies to DuramaxBP.com and other DuraMax websites, forms and digital services that link to this Policy (collectively, the "Services"). It also describes certain information we receive when you contact us by phone, email, chat, forms, dealer or retailer inquiries, warranty registration or other business interactions.

1. Information We Collect

The information we collect depends on how you interact with DuraMax. It may include:

• Identifiers and contact information: name, mailing address, email address, telephone number, IP address and similar identifiers.
• Customer and commercial information: products you own or are interested in, quote requests, dealer or project inquiries, warranty registrations, purchase information, service history and related communications.
• Business or professional information: company name, job title, business type, market, territory and other information submitted through dealer, distributor, contractor or professional inquiries.
• Internet and device activity: browser and device type, operating system, pages viewed, links clicked, referring URLs, approximate location derived from IP address, timestamps and interactions with our Services.
• Location information you provide: ZIP code, city, state or other location information used for dealer searches, quotes, delivery or project inquiries.
• Communications: emails, web-form submissions, chat messages, customer-service communications and, where disclosed at the time of a call, call recordings or call metadata.
• Payment and transaction information: where a transaction is available through our Services, payment information is generally processed by payment providers. We may receive limited transaction details such as payment status, amount and transaction identifiers.
• Files and content you provide: photographs, proof of purchase, model or serial information, documents, comments and other information you choose to submit.
• Inferences and preferences: information about product interests or likely preferences derived from interactions with our Services.

Sources of Information

We collect information directly from you; automatically from browsers, devices and cookies or similar technologies; from service providers that support our Services; and, where relevant, from dealers, retailers, business partners, affiliates or other third parties involved in a request or transaction.

2. How We Use Information

We may use personal information to:

• Respond to questions, quote requests, dealer searches, warranty requests, parts inquiries and other customer-service needs.
• Process and support orders, registrations, transactions and product-related requests.
• Communicate about products, programs, services, promotions and updates, subject to your communication choices.
• Operate, maintain, personalize, measure and improve our websites, forms, product information and customer experience.
• Understand website usage, marketing performance and product interest.
• Provide advertising and measure advertising effectiveness.
• Protect the security and integrity of our Services, detect fraud or misuse, troubleshoot problems and enforce our policies.
• Comply with legal obligations, respond to lawful requests and protect the rights, safety and property of DuraMax, our customers and others.
• Support business operations, audits, accounting, corporate transactions and internal administration.

3. How We Disclose Information

We may disclose personal information to the following categories of recipients when reasonably necessary for the purposes described above:

• Service providers and contractors that provide hosting, website operations, forms, customer support, analytics, communications, security, payment processing, shipping, marketing or related business services.
• Advertising and analytics partners that help measure site usage, advertising performance or deliver advertising. Certain disclosures may be considered "sharing" under California privacy law when used for cross-context behavioral advertising.
• Dealers, retailers, distributors and project partners when needed to respond to your request, locate a seller, support a project or complete a transaction you requested.
• Affiliates and related companies, including US Polymers, Inc. and affiliated entities, for legitimate business and administrative purposes.
• Government authorities, legal advisers and other parties where disclosure is required by law or reasonably necessary to protect rights, safety, security or property.
• Parties to a corporate transaction such as a merger, acquisition, financing, reorganization or sale of assets, subject to applicable law.

We do not sell personal information for money. However, our use of certain online advertising or analytics technologies may involve disclosures that are considered a "sale" or "sharing" under some state privacy laws even when no money changes hands.

4. Cookies, Analytics & Online Technologies

Our Services may use cookies, pixels, tags, local storage and similar technologies to operate the site, remember preferences, maintain security, understand usage, measure performance and support advertising. Third-party services used on our site may include analytics, advertising, call-tracking, chat, maps/location tools, form/security technologies and payment or ecommerce providers.

You can control many cookies through your browser settings. Blocking some technologies may affect site functionality. Our privacy-choice control is intended to disable advertising, attribution and sharing-related technologies covered by that choice while allowing essential and support-oriented services—such as forms, security, chat and dealer-location tools—to remain available where reasonably necessary to provide the service you request.

5. Your Privacy Rights

Depending on where you live and subject to applicable law, you may have rights to:

• Know or access the personal information we maintain about you.
• Request deletion of personal information, subject to legal exceptions.
• Correct inaccurate personal information.
• Receive a portable copy of certain information.
• Opt out of certain sales, sharing or targeted advertising.
• Limit certain uses or disclosures of sensitive personal information where the law provides that right.
• Appeal a decision regarding a privacy request where applicable.
• Receive equal service and not be discriminated against for exercising privacy rights.

To submit a privacy request, use our Privacy Request web form, call our toll-free number at 800-483-1361, or email CustomerService@Duramaxbp.com with the subject line "Privacy Request." We may need to verify your identity before completing a request. Authorized agents may submit requests as permitted by applicable law, subject to verification and proof of authorization.

For requests to know/access, delete or correct, we generally confirm receipt within 10 business days and respond within 45 calendar days, subject to verification and any extension permitted by law. Requests to opt out of sale/sharing or limit certain uses of sensitive personal information are processed as soon as reasonably practicable and, where California law applies, no later than 15 business days.

6. California Privacy Notice

If the California Consumer Privacy Act, as amended ("CCPA"), applies to us and to your information, California residents may exercise the rights described above, including the rights to know/access, delete, correct, opt out of sale or sharing, limit certain uses of sensitive personal information, and receive non-discriminatory treatment.

Categories Collected and Disclosed in the Preceding 12 Months

Sale and sharing. We do not sell personal information for money. Our Services use analytics and advertising technologies that may disclose online identifiers and Internet activity to advertising or analytics providers. To the extent those disclosures are considered "sharing" or "sale" under California law, California residents may opt out as described below.

Opt-out preference signals. Where required by applicable law and technically applicable to the processing at issue, we treat recognized browser-based opt-out preference signals, such as Global Privacy Control, as a request to opt out of sale or sharing for the browser or device sending the signal.

Sensitive personal information. We do not use sensitive personal information to infer characteristics about consumers. If we process sensitive personal information, we use it only for purposes reasonably necessary to provide requested services, protect security, comply with law or as otherwise permitted by applicable law.

Minors. We do not knowingly sell or share the personal information of consumers under 16 years of age.

7. Your Privacy Choices — Do Not Sell or Share

DuraMax does not sell personal information for money. Some advertising, social-sharing and call-attribution technologies may involve disclosures that are considered a "sale" or "sharing" under California privacy law. You can opt out of those uses below.

8. Data Retention & Security

We retain personal information for as long as reasonably necessary for the purposes for which it was collected, including customer support, warranties, transactions, legal obligations, dispute resolution, security and business records. Retention periods vary based on the type of information, our relationship with you and applicable legal requirements.

We use reasonable administrative, technical and physical safeguards designed to protect personal information. No website, network or transmission method is completely secure, and we cannot guarantee absolute security.

9. Children's Privacy

Our Services are intended for a general audience and are not directed to children under 13. We do not knowingly collect personal information online from children under 13. If you believe a child has provided personal information to us, please contact us so we can review and take appropriate action.

10. Third-Party Websites & Services

Our Services may link to or integrate with websites and services operated by third parties. Their privacy practices are governed by their own policies, not this Policy. We encourage you to review the privacy notices of any third-party service you use.

11. U.S. Processing & Visitors Outside the United States

DuraMax is based in the United States. If you access our Services from another country, your information may be transferred to, stored in and processed in the United States or other locations where our service providers operate. Where applicable law provides additional privacy rights, you may contact us using the methods below.

12. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology or legal requirements. The "Effective" date above indicates when this version took effect. Material changes may be communicated by posting an updated notice or by other means where required by law.

13. Contact Us

Questions about this Privacy Policy or privacy requests may be directed to: