When a local customer searches for “fencing” online, a list of ranked websites show up to solve their problems. Doing the right SEO would allow your company to sit at the top of the list, getting most of the traffic. Here we talk about the best ways to attract interested fence customers to your website.
SEO, or search engine optimization is a marketing tool that generates more traffic to your website by highering your search engine ranking on the internet. By targeting specific words or phrases, you can essentially improve your position in search results until you reach the top of the page. By providing useful content, people engage with your website and the search engine provider increases your ranking.
How effective is the internet for generating traffic? It was researched that about 90% of Americans use search engines to look for business related solutions. Google is one of the top search engines being used and being able to rank high in Google will give your website a dramatic increase in traffic.
You may think that it would be tough to compete against every fence company on the internet, but don’t worry, a tactic is to compete within your surrounding area. Customers that are located further from you would be less interested in your company so you can optimize your scope. Target keywords and phrases related to your local area for less competition and more effective results.
First study your audience and know what they are interested in. Doing this research will help you determine the keywords you want to target. By knowing what your audience will search up in search engines, you can then rank your content by focusing on those keywords and phrases. Some ideas are “vinyl fencing SFV” “privacy fence Long Beach” “fence repair Las Vegas”
Once you have a good list of keywords and phrases, you can then examine how much traffic they generate. Some keywords may be more popular than others and would produce greater results if ranked high. After filtering out the high volume keywords versus low volume keywords, you are able to prioritize which keywords to start working on first. Google Keyword Planner is a good tool to use to organize keywords and even find some that you may not have considered.
Begin creating content that includes the keywords and make sure they are related to the audience. Good content is meaningful and helpful. Avoid the urge to mass produce empty content in order to rank your keywords faster. Most search engines sort through content that is being used versus content that no one is using and will adjust your ranking accordingly. Eventually you can optimize your content by seeing which pieces are performing better than others and continue to improve along with your ranking.